Eight Advisory advises Decathlon on its entry into Alltricks capital.

28 January 2020

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Eight Advisory advises Decathlon on its entry into Alltricks capital, a start-up specializing in the sale of bicycles and equipment for cyclists on the internet.

 Invited by Gary Anssens, CEO of the start-up Alltricks (which he founded and grew), to enter its capital, Decathlon buys back the shares held by the funds: PartechPartners, EntrepreneurVenture, 123IM, Sonorfi, Financière de la Gommerie and all the “business angels”. Gary Anssens retains full autonomy and a significant share of capital alongside Decathlon.

A new team has been created, with a local outlook and an international dimension, in order to implement all possible synergies and concepts.

This acquisition of participation seals a strategic partnership for both companies. Furthermore, it confirms Decathlon will to associate itself – in this form or in other ways – with those who share its vision: ” Sustainably making sport accessible to the many”.

As part of this investment process, Decathlon was accompanied by the Eight Advisory teams.

The financial due diligence was carried out by Florence Khayat, Transaction Service Partner, as well as Arnaud Bensaid and Julie Vuarchex Managers.

The Eight Advisory Tax team led by Guillaume Rembry, Tax Partner, for its part performed the work of tax due diligence, the team was also composed of Kevin Peau.


About Eight Advisory Avocats : Eight Advisory Avocats is a law firm specialising exclusively in taxation. Eight Advisory Avocats works with companies of all sizes, from start-ups to large accounts, finding solutions to their ongoing or specific fiscal challenges, supporting their growth (internal and external) and their restructuring operations. The firm also acts on behalf of investment funds, advising them on ongoing or specific management of their portfolios (tax compliance, structuring of investments and divestments, management packages, etc).